Supporting businesses with professional video, photography and content designed to attract attention, build trust and generate opportunities.
We don’t just create random videos — we build structured video projects based on your business, your goals, and what’s actually going to work.
Every business is different, which is why we’ve created a range of options designed to suit businesses at different stages.
Whether you’re looking to showcase a recent project, create content for your website, launch a new marketing campaign or build a long-term content strategy, our goal is always the same: to create content that helps move your business forward.
Below you’ll find the different ways businesses work with White Lane Media, along with examples of the types of projects each option is best suited for.
Not sure which option is right for you? Don’t worry. These packages are designed as a guide and can be tailored around your goals, budget and marketing requirements.
For businesses looking to build a consistent flow of enquiries rather than relying on one-off pieces of content.
We start by understanding your business, customers and goals, then build a strategy around the customer journey.
Each month, we return to create fresh content designed to do four things:
Build Awareness
Get your business in front of more of the right people.
Build Trust
Use testimonials, projects, educational content and behind-the-scenes stories to give customers a reason to choose you.
Stay Visible
Use regular content and retargeting campaigns to stay front of mind with potential customers.
Generate Enquiries
Bring everything together into a system designed to turn attention into opportunities.
The goal is simple: consistent content, stronger marketing and a system that gets better month after month.
Perfect for businesses looking to create a single piece of content around a specific objective.
Includes:
Suitable for:
A simple and effective way to create high-quality content without committing to a larger campaign.
Designed for businesses looking to create multiple pieces of content from a single production.
Includes:
Suitable for:
Provides the flexibility to create a broader range of content from a single production, making it ideal for businesses looking to maximise the value of their shoot.
Designed for businesses looking to take a more strategic approach to their content and marketing.
Every project begins with understanding your business, your goals and the audience you’re trying to reach. From there, we create a tailored content plan designed to support your growth over the coming months.
This may include:
Each project is planned and produced around your specific objectives, ensuring every piece of content has a clear purpose and role within your wider marketing strategy.
We’ve helped businesses improve how they present themselves, build trust with customers, and get more out of their content. Here’s what they had to say about working with us.
We don’t just create videos — we create content with a clear purpose.
Every piece of content is designed to improve how your business is seen, understood, and trusted online. From first impressions on your website to deeper engagement through your content, each video type plays a role in that journey.
Below are the core types of video we use across our projects.
A high-quality video that introduces your business, what you do, and why customers should choose you, giving people a clear, professional first impression of your brand.
Many businesses struggle to explain what they do properly online, which leads to confusion, low trust, and lost enquiries.
A strong promotional video solves this by clearly showing who you are, how you work, and what makes you different. Helping potential customers quickly understand your business and feel confident getting in touch.
In-depth videos that showcase real projects, walking through the work you’ve done, the process behind it, and the results delivered for your clients.
Many businesses talk about what they do but don’t actually show it. This makes it harder for potential customers to trust your work or picture what you can do for them.
Case study videos solve this by bringing your work to life. They show real examples, real results, and real client experiences, helping people see the quality of your work and feel confident choosing you.
Videos that capture your work in action, showcasing projects from start to finish and highlighting the quality, detail, and results you deliver.
Many businesses rely on photos or quick clips that don’t fully show the standard of their work. This makes it harder for potential customers to understand the level of quality you offer or what to expect.
Project videos solve this by properly documenting your work, giving people a clear view of the process, the finish, and the overall result. This helps build trust, sets expectations, and makes it easier for customers to choose you with confidence.
Videos that show the people behind your business, how you work, and what it’s like to deal with you day to day.
Many businesses come across as cold or unclear online, which makes it harder for customers to feel confident about who they’re dealing with.
Company culture videos solve this by putting a face to the business. They show your team, your approach, and the way you work, helping potential customers feel more comfortable, build trust faster, and choose a business they connect with.
Visually driven videos that showcase your brand, your work, and your environment in a more polished and aspirational way.
Many businesses struggle to stand out or create a strong first impression, especially when their content looks similar to everyone else in their industry.
Brand lifestyle videos solve this by elevating how your business is presented. They focus on the feel, the quality, and the overall experience of your brand, helping you stand out, attract better clients, and position your business at a higher level.
Clear, straightforward videos that break down your services, showing exactly what you offer, how it works, and what customers can expect.
Many businesses assume customers understand their services, but in reality people are often confused or unsure. This leads to hesitation, fewer enquiries, or the wrong type of leads coming through.
Service explainer videos solve this by clearly walking through what you do, how the process works, and who it’s for. This helps potential customers quickly understand your services, builds confidence, and makes it easier for them to get in touch.
Real customers sharing their experience of working with you, talking about the service you provided and the results you delivered.
Most potential customers are naturally cautious before choosing a business, especially if they haven’t worked with you before. Without proof, it’s harder for them to trust what you say.
Client testimonial videos solve this by letting your customers speak for you. They provide genuine, relatable feedback that builds trust, removes doubt, and helps new customers feel confident choosing your business.
Short, engaging videos designed for platforms like Instagram, Facebook, and LinkedIn to keep your business visible and active.
Many businesses struggle to stay consistent on social media or don’t have the right content to post regularly. This leads to inactive pages, low engagement, and missed opportunities to stay in front of potential customers.
Social media videos solve this by giving you a steady flow of content that’s easy to post and relevant to your audience. This helps keep your business visible, build familiarity over time, and stay top of mind when someone is ready to enquire.
Videos designed specifically for your website to clearly present your business, explain what you do, and guide visitors towards getting in touch.
Many business websites rely heavily on text or outdated content, which makes it harder to capture attention and keep people engaged. This often leads to visitors leaving without taking action.
Website videos solve this by giving people a quick, clear understanding of your business as soon as they land on your site. They help build trust, improve engagement, and guide visitors towards making an enquiry.
High-quality professional photography that captures your work, your team, and your business, giving you a bank of strong visual content to use across your website and marketing.
Many businesses rely on poor-quality photos or outdated images, which can make even great work look average. This often impacts first impressions and reduces trust before a customer even gets in touch.
Professional photography solves this by showcasing your business properly, highlighting the quality of your work and helping you present yourself in a more polished and professional way.
We commence with an in-depth consultation session aimed at understanding your objectives and pinpointing the specific video content needed. Once we’ve gained a clear understanding of your requirements, we proceed to craft a tailored proposal outlining our recommended video content package, precisely aligned with your objectives and goals.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
Every detail is meticulously planned, from logistics to filming dates, scripts, shot lists, and the key message that needs to be conveyed within the content.
